About Ellen

Ellen Lubin-ShermanEllen Lubin-Sherman got her start in business feeding gossip items to Liz Smith, the esteemed former gossip columnist at the New York Daily News. Those early days of name-dropping were the perfect foundation for her later work in cultivating and branding identities for some of the country’s most luxurious products. Today she uses that expertise to coach corporations and business leaders in the art of creating a polished presentation.

After earning her undergraduate degree in communications and then a master’s degree from the Medill School of Journalism (Northwestern University, Evanston, IL), Ellen went to work for some of NYC’s top communications firms, advising top tier brands including The Gap, Perrier Water, and Martha Stewart. In 1998 Ellen started her own company, specializing in brand awareness for lifestyle and beauty products.

Four years later Ellen repositioned her eponymous company to become LAUNCH, a coaching and consulting firm for business leaders and corporations who need to craft the visuals and the messages that will burnish their reputation as leaders and differentiate them in the marketplace.

Today, in addition to executive coaching and consulting, Ellen is a sought-after speaker for companies and groups that are desperate to know how they can become fabulous.